Multi-Regional Websites Caesarstone
- Client
- Caesarstone
- Platform
- Responsive Website
- Year
- 2020
As part of their new business strategy, Ceaserstone decided on a digital transformation, including redesigning all their digital assets and developing new ones.
The Challenges
A multi-regional cooperation
Part of a more extensive strategic process
Different types of users
A large-scale platform with complex functionality
We believe that a good UX design must be user centric and support the goals of both the business and the brand. In this agile process, in which the business and brand strategy were created in parallel to the UX design, the ability of the UX to actually influence both aspects is much more challenging and a significant achievement.
User Experience
Design a platform that puts the user in the center and establishes leadership, expertise, and trust.
The platform will serve as your personal trusted companion in the kitchen renovation process and give the users confidence in decision-making.
Visual Design
Design an interface that reflects the brand identity and creates a design system that will use all digital assets.
The website’s design language was built in parallel with the overall visual language of the brand (unlike many companies). Therefore, it served digital channels correctly.
CSR Website
Strauss Group
- Client
- Strauss Group
- Platform
- Responsive Website
- Year
- 2020
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