Personal Cyber Insurance Clal Cyber
- Client
- Clal Insurance
- Platform
- Responsive Website
- Year
- 2020
An online purchasing process for cybercrime insurance policy.
Purchasing an insurance is notoriously known as an unpleasant process. We feel lost dealing with its terminology, pricing and fine print; add the term "cybercrime" to it and it gets even worse. We believe that buying digital insurance should provide an intuitive, immediate, and simple experience.
Giving the users confidence in their decision-making process increases brand trust and users conversion rate.
Something you buy for your safety and security should make you feel that way from the very beginning. Clal's new simple digital purchasing process is resourceful, smart, and transparent. Its clear instructions and quick processing times, help users get to the finish line with confidence.