Strauss Design

CSR Website Strauss Group

Strauss Group
Responsive Website

For the first time in 12 years, Strauss decided to deliver its sustainability report in an online version. The report provides a detailed overview of business operations and their impact to the company’s stakeholders and follows strict GRI Standards.

The Challenge

Converting a printed book into a website is difficult: on one hand, we don't want to lose the old-school reading experience. On the other hand, simply imitating the physical experience digitally never yields good results.

Starauss mockup 01

We used minimalist design, a lot of white space, and a consistent structure to ease the information overload.

starauss mockup 02

The Solution

The website serves two groups of users - Strauss employees who are in charge of the content and the end-users who are the readers. We've designed a few easy-to-use templates for Strauss employees to help them insert and update the content with zero effort. For readers, be them investors or sustainability experts, we've designed a reading  and orientation interface, with a user-friendly yet professional design.

a bowl of soup
a recycling gif
a light bulbs gif
strauss pillar
strauss pillar
strauss pillar

There are plenty of opportunities for innovation in transforming a printed report into an online one.

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